Nike By Williamsburg Is The Brand’s Latest Retail Expression_Fashion at Your Feet

Having opened up a new location in Seoul on August 12th, NIKE, Inc. has recently added yet another digitally-enabled retail footprint to its portfolio: Nike By Williamsburg.

Located at 81 North 6th Street in Brooklyn, NY, the “brick-and-mortar” location has been designed with the brand’s Live concept. Akin to shops on the Upper East Side and Flatiron neighborhood, the newly-launched space is small-format and tailored specifically for the Williamsburg consumer. A strong focus has been placed on women, with products and services evolving with local consumers as time goes on. As part of its strategy, the Nike by Williamsburg locale offers:

At two-stories and 6,000 square feet, the Swoosh’s latest NYC-based store will have no shortage of product. And by leveraging market research, its Nike SNKRS and other digital platforms, the folks over at Nike have insured the shop offers just what the immediate community wants.

For more from NIKE, Inc., check out the Air Jordan 4 “Red Thunder” set to launch before 2021 ends.